IHC - Grants

Sample Publicity Plan

Grant Instructions and Application Forms:

The following is an example of an effective marketing plan for an IHC grant project. Please use this as a sample of the types of avenues that are successful in marketing a project to the general public.

The project examined the impact of the Salmon River on the people of Idaho and the reciprocal effect of Idahoans on the river. It included exhibits, music, and speakers.

The publicity plan for this project has been designed to reach local, regional and national audiences with both special and general interests in the history and environment of the region; interest in the visual performing arts; and people with an interest in the relationship between waterways and the development of communities and societies. Our specific efforts will include the following:

An illustrated program calendar will list all events associated with the project as well as short essays of related subjects. The calendar will be marketed to our regular mailing list (individuals with an interest in the arts) as well as mailing lists of regional environmental and history groups. Projected count is 6,000 pieces.
Post cards will remind key audiences on the above list of specific programs.
A press release will be sent to regional newspapers and magazines. We are currently cultivating relationships with national publications to which we will also send press materials.
Public radio and television stations will be contacted to encourage their coverage of the project and the development of independent projects addressing similar issues.
Street signs will publicize specific events.
A poster will list all associated programs and be placed throughout the region.
The participation of school groups will be encouraged through mailings to teachers with specific materials that pertain to their area of focus and expertise (history, science, literature, music, etc.).